Why is Hiring a Trademark Attorney Important?
Trademarks are important assets for every business. Your trademark protects the identity of your business and distinguishes your products and services from those of your competitors. Although registering a trademark might seem fairly straightforward, the process involves a lot of details, and many important legal decisions have to be made along the way. As such, if you decide to do it on your own, you are likely to commit unnecessary errors that might lead to costly refiling or even rejection. To prevent costly mistakes, it is imperative for you to hire a trademark attorney. If you need a Boise trademark attorney, Beard, St. Clair, Gaffney is the best law firm to consider. Here are some of the ways in which a trademark attorney can be of help to you and your business.
Getting the Appropriate Protection
Of course, the main reason you are seeking a trademark is to protect your brand or business. Unfortunately, if you get it wrong in terms of the protection you are seeking, you will be left without the right you think you are acquiring. If you work without a trademark attorney, you will likely have to depend on online services whose only job is to ensure that a trademark is registered. Unfortunately, such online trademark services do not conduct comprehensive searches, and they don’t understand your business properly, meaning that they don’t have what it takes to protect your business and brand now and in the future. On the other hand, a professional attorney will take time to understand your brand, and they have the necessary experience and knowledge to ensure that your brand is adequately protected.
Get Legal Advice
Of course, the U.S. Patent and Trademark Office will help you during the process of registering your trademark. However, they are not going to give you legal advice. Therefore, if you decide to register your trademark on your own, you will have to make a lot of legal decisions without adequate information about their consequences. On the other hand, trademark lawyers deal with trademark issues every day, and they know the consequences of the various decisions people make when registering their trademarks. Therefore, by working with a Boise trademark attorney, you can rest assured that you will have an expert to advise you throughout the process and ensure you make informed legal decisions.
Enhance Submission Success
Without the necessary tools and skills to perform a comprehensive search, your trademark submission is very likely to fail. To improve your chances for a successful submission, it is in your best interest to work with a qualified Boise trademark attorney. Trademark law firms, such as Beard, St. Clair, Gaffney have access to highly advanced software and trained personnel that will enable them to perform a comprehensive trademark search. The search will show if there are other similar or exact trademarks already registered. This will go a long way in helping you make a unique submission even before an application can be filed, which will obviously increase your chances of successful submission.
Valuation of Your Intellectual Property
As mentioned above, a trademark is an important asset in any business. But what is the value of your trademark? If you would like to monetize your trademark in order to sell or license it to a third party, you need to know its price tag. An experienced trademark lawyer should help you determine the exact value of your company’s trademark, logo, symbol, or product patents. By determining the price of these intangible assets, it will be easier for you to know the monetary value of your brand and company.
Monitoring Your Trademark
Once your trademark has been registered, you will be able to better focus on building your brand as opposed to monitoring infringements. However, it is important for you to take the right measures to prevent others from illegally profiting from your trademark. The good news is that by working with a good Boise trademark attorney, policing your trademark is fairly simple. Trademark law firms offer trademark monitoring services, and therefore, by working with a trademark attorney, you will have people dedicated to ensuring that any trademark infringements are detected and thwarted as early as possible.
Why Hire Beard, St. Clair, Gaffney?
Although there are many trademark lawyers in Boise, ID, Beard St. Clair, Gaffney stands out for several reasons. For instance, we have been helping clients register and protect trademarks since 1960. Therefore, our experience in trademark law is unparalleled. Over the years, we have worked with dozens of satisfied clients, and our reputation is above board. Besides, we boast of having received an AV rating from Martindale-Hubbell, meaning that our ethical standards and legal ability are well appreciated by other industry members.
The Bottom Line
Overall, it is apparent that if you need to register a trademark, it is imperative for you to hire a trademark lawyer. This is because there are many legal challenges associated with trademark registration and protection, and working without an expert can be costly. If you are looking for a reliable trademark lawyer in Boise, ID, Beard, St. Clair, Gaffney is your best bet. You can count on our experience and expertise to help you handle all trademark issues, no matter how simple or complex they might be. Over the years, we have served many businesses and individuals, and our commitment and ability to protect the identity of your business and products are unquestionable. Feel free to contact us today for more information about our law firm and trademark services.